As a business or organization, what’s a “good” text message to send to your customers, clients, or stakeholders? Really anyone can send a text that people would like… “Hey Roger, you’ve won several billion dollars tax free, go forth and prosper!”

But if you’re not some wealthy and oddly generous philanthropist, what types of text messages can you send to your subscribers? More specifically, what kind of business texts keep your customers from typing out the “S” word (“Stop to unsubscribe”).

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